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Use your website to support,
monitor and plan
marketing and sales programs as well as
strategies for all future business development
So you've decided to establish a website! The next task is to determine
what you want it to achieve, and who you want to reach. Might you
benefit from a bilingual website? Webtrix has the marketing expertise
to help you define your target group and establish the objectives
for your site.
- Promote your corporate message
- Advertise your company's products or services
- Provide up-to-date information / news / data
- Establish B2B links with customers and suppliers
- Provide information in both English and French with a bilingual
website
- Use website to broaden your customer base / membership
Once your website is launched, it is important that it be brought
to the attention of your target audiences. Webtrix offers tips and
advice regarding the promotion of your site:
- Submit your address and site details to all the major search
engines
- Send your URL and details to directories related to your business
- Prepare press releases to announce the launch of your website
- Use your database of contact addresses to announce new developments
Webtrix monitors and advises you of the volume of traffic on your
website. We follow the success of promotions on a daily, weekly
or monthly basis, noting the most popular pages on the website,
and how visitors found the web pages. We also set up Click-Thru
Watches to accurately monitor inbound and outbound traffic. This
allows us to
- Analyze which pages are most successful
- Fine tune designs, content, or promotions
- React quickly to viewer activity / inactivity
- Use stats for ongoing marketing strategies
- Analyze stats for future business or product development
Webtrix Online Marketing
will help you to use
the World Wide Web as your company's
most cost effective and powerful marketing tool
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